{"id":64,"date":"2020-12-04T12:51:10","date_gmt":"2020-12-04T12:51:10","guid":{"rendered":"https:\/\/updoc.com.br\/consult\/?page_id=61"},"modified":"2026-08-25T02:57:44","modified_gmt":"2026-08-25T02:57:44","slug":"consultoria-marketing","status":"publish","type":"page","link":"https:\/\/updoc.com.br\/consult\/consultoria-marketing\/","title":{"rendered":"Consultoria em marketing updoc"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"64\" class=\"elementor elementor-64\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b153833 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b153833\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca17d52\" data-id=\"ca17d52\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c2415d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2415d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7787ccb\" data-id=\"7787ccb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9a4bba elementor-widget elementor-widget-text-editor\" data-id=\"e9a4bba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Marketing para Sa\u00fade<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0c72c7 elementor-widget elementor-widget-text-editor\" data-id=\"d0c72c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #f7f7f7;\">Marketing especializado para quem vive a realidade da sa\u00fade<br \/><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7856383 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7856383\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fe5d9db\" data-id=\"fe5d9db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0127cdb elementor-widget elementor-widget-text-editor\" data-id=\"0127cdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\">Marketing na sa\u00fade exige muito mais do que publicar conte\u00fados nas redes sociais.<\/span><\/p><p><span style=\"color: #ffffff;\">\u00c9 preciso entender posicionamento, p\u00fablico, concorr\u00eancia, comunica\u00e7\u00e3o, jornada do paciente e os objetivos do neg\u00f3cio.<\/span><\/p><p><span style=\"color: #ffffff;\">Na UPdoc, analisamos o cen\u00e1rio atual da sua cl\u00ednica e orientamos estrat\u00e9gias de marketing que fa\u00e7am sentido para sua realidade, ajudando voc\u00ea a construir uma presen\u00e7a mais profissional, estrat\u00e9gica e alinhada aos seus objetivos.<\/span><\/p><p><span style=\"color: #ffffff;\">A experi\u00eancia da i9med em mais de 10 anos no mercado da sa\u00fade est\u00e1 por tr\u00e1s da nossa vis\u00e3o.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f41441 elementor-widget elementor-widget-spacer\" data-id=\"8f41441\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5132e2c elementor-widget elementor-widget-button\" data-id=\"5132e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#come\u00e7ar\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Quero conhecer a consultoria<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-baa63f3\" data-id=\"baa63f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18c0ad8 elementor-widget elementor-widget-image\" data-id=\"18c0ad8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/updoc.com.br\/consult\/wp-content\/uploads\/elementor\/thumbs\/ChatGPT-Image-24-de-ago.-de-2026-23_11_41-rsen34836hx6hgu5jalllf125glj6si0znmayoykle.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d90b1a0 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"d90b1a0\" data-element_type=\"section\" data-e-type=\"section\" id=\"come\u00e7ar\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52c8b40\" data-id=\"52c8b40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2b24d04 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"2b24d04\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ea74967\" data-id=\"ea74967\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-264e20f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"264e20f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Consultoria de Marketing para Sa\u00fade<\/strong><\/h3><h5><strong>Transforme marketing em estrat\u00e9gia para o seu neg\u00f3cio<\/strong><\/h5><p class=\"isSelectedEnd\">Sua cl\u00ednica pode estar presente no Instagram, ter um site e at\u00e9 investir em an\u00fancios, mas isso n\u00e3o significa necessariamente que exista uma estrat\u00e9gia de marketing.<\/p><p class=\"isSelectedEnd\">A consultoria de Marketing para Sa\u00fade da UPdoc analisa a presen\u00e7a e o posicionamento do seu neg\u00f3cio para identificar o que pode ser melhorado, quais oportunidades est\u00e3o sendo perdidas e quais caminhos podem gerar mais consist\u00eancia para sua comunica\u00e7\u00e3o.<\/p><p>Nosso trabalho \u00e9 orientar voc\u00ea sobre <strong>o que fazer, por que fazer e onde concentrar seus esfor\u00e7os.<\/strong><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ca1aa61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca1aa61\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3a71c4c\" data-id=\"3a71c4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6caa8d e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"a6caa8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"174893709\" aria-label=\"Abas. Abra itens com &quot;Enter&quot; ou &quot;Espa\u00e7o&quot;, feche com &quot;Escape&quot; e navegue usando as teclas de &quot;Seta&quot;.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-1748937091\" data-tab-title-id=\"e-n-tab-title-1748937091\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1748937091\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tDiagn\u00f3stico e Estrat\u00e9gia\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1748937092\" data-tab-title-id=\"e-n-tab-title-1748937092\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1748937092\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tPosicionamento e Estrat\u00e9gia\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1748937093\" data-tab-title-id=\"e-n-tab-title-1748937093\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1748937093\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tPresen\u00e7a e Relacionamento\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1748937091\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1748937091\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-657e87a e-con-full e-flex e-con e-child\" data-id=\"657e87a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fce1fdb e-con-full e-flex e-con e-child\" data-id=\"fce1fdb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1a294f elementor-widget elementor-widget-text-editor\" data-id=\"c1a294f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Diagn\u00f3stico e Estrat\u00e9gia de Marketing<\/strong><\/h3><h5><strong>Descubra o que est\u00e1 funcionando, o que precisa mudar e onde sua cl\u00ednica pode avan\u00e7ar.<\/strong><\/h5><h5>Resumo<\/h5><p class=\"isSelectedEnd\">Uma an\u00e1lise estrat\u00e9gica do marketing atual da sua cl\u00ednica para identificar pontos fortes, falhas, oportunidades e prioridades.<\/p><h5>Sobre o servi\u00e7o<\/h5><p class=\"isSelectedEnd\">Antes de pensar em novas campanhas, precisamos entender o cen\u00e1rio atual.<\/p><p class=\"isSelectedEnd\">Analisamos como sua cl\u00ednica se apresenta no mercado, como se comunica com seus pacientes e como est\u00e1 posicionada diante da concorr\u00eancia.<\/p><p class=\"isSelectedEnd\"><strong>A avalia\u00e7\u00e3o pode envolver:<\/strong><\/p><ul data-spread=\"false\"><li>Posicionamento da marca;<\/li><li>Comunica\u00e7\u00e3o;<\/li><li>Redes sociais;<\/li><li>Site;<\/li><li>Presen\u00e7a no Google;<\/li><li>Jornada do paciente;<\/li><li>Concorr\u00eancia;<\/li><li>P\u00fablico e percep\u00e7\u00e3o de valor;<\/li><li>Canais utilizados;<\/li><li>Estrat\u00e9gias atuais de aquisi\u00e7\u00e3o;<\/li><li>Pontos de oportunidade.<\/li><\/ul><p class=\"isSelectedEnd\">A partir dessa an\u00e1lise, estruturamos recomenda\u00e7\u00f5es para orientar os pr\u00f3ximos passos.<\/p><h5><strong>O diferencial UPdoc<\/strong><\/h5><p class=\"isSelectedEnd\">N\u00e3o entregamos uma lista gen\u00e9rica de sugest\u00f5es.<\/p><p class=\"isSelectedEnd\">Nossa an\u00e1lise considera a realidade da sua cl\u00ednica, seu momento, seus objetivos e o mercado em que est\u00e1 inserida.<\/p><p class=\"isSelectedEnd\"><strong>Voc\u00ea n\u00e3o recebe apenas um diagn\u00f3stico. Recebe uma vis\u00e3o mais clara de onde deve concentrar sua aten\u00e7\u00e3o.<\/strong><\/p><h5><strong>Para quem \u00e9 ideal<\/strong><\/h5><p class=\"isSelectedEnd\">Ideal para m\u00e9dicos e cl\u00ednicas que:<\/p><ul data-spread=\"false\"><li>J\u00e1 fazem marketing, mas n\u00e3o sabem se est\u00e3o no caminho certo;<\/li><li>Sentem que sua comunica\u00e7\u00e3o n\u00e3o representa o valor do servi\u00e7o;<\/li><li>Est\u00e3o come\u00e7ando a estruturar o marketing;<\/li><li>Querem entender melhor a concorr\u00eancia;<\/li><li>Precisam definir prioridades;<\/li><li>Investem em diferentes canais sem uma estrat\u00e9gia integrada.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1748937092\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1748937092\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-b4e8a53 e-con-full e-flex e-con e-child\" data-id=\"b4e8a53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9484b8a e-con-full e-flex e-con e-child\" data-id=\"9484b8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-776caa6 elementor-widget elementor-widget-text-editor\" data-id=\"776caa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Posicionamento e Estrat\u00e9gia de Crescimento<\/strong><\/h3><h4><strong>Construa uma presen\u00e7a que fa\u00e7a sua cl\u00ednica ser reconhecida pelo valor que entrega.<\/strong><\/h4><h5>Resumo<\/h5><p class=\"isSelectedEnd\">Consultoria para cl\u00ednicas que desejam fortalecer seu posicionamento, encontrar diferenciais e construir uma estrat\u00e9gia de crescimento mais consistente.<\/p><h5>Sobre o servi\u00e7o<\/h5><p class=\"isSelectedEnd\">Ser bom no que faz n\u00e3o \u00e9 suficiente se o mercado n\u00e3o consegue perceber claramente esse valor.<\/p><p class=\"isSelectedEnd\">O posicionamento influencia a forma como sua cl\u00ednica \u00e9 percebida, lembrada e escolhida.<\/p><p class=\"isSelectedEnd\">A UPdoc ajuda a analisar e estruturar elementos importantes como:<\/p><ul data-spread=\"false\"><li>Diferencia\u00e7\u00e3o;<\/li><li>P\u00fablico priorit\u00e1rio;<\/li><li>Proposta de valor;<\/li><li>Comunica\u00e7\u00e3o;<\/li><li>Presen\u00e7a digital;<\/li><li>Experi\u00eancia do paciente;<\/li><li>Percep\u00e7\u00e3o da marca;<\/li><li>Concorr\u00eancia;<\/li><li>Oportunidades de mercado;<\/li><li>Estrat\u00e9gias de crescimento.<\/li><\/ul><p class=\"isSelectedEnd\">O objetivo \u00e9 construir uma dire\u00e7\u00e3o mais clara para o marketing e para a comunica\u00e7\u00e3o da cl\u00ednica.<\/p><h5><strong>O diferencial UPdoc<\/strong><\/h5><p class=\"isSelectedEnd\">N\u00e3o buscamos simplesmente fazer sua cl\u00ednica &#8220;parecer diferente&#8221;.<\/p><p class=\"isSelectedEnd\">Buscamos identificar <strong>por que o paciente deveria escolher sua cl\u00ednica e como esse valor pode ser comunicado de maneira estrat\u00e9gica.<\/strong><\/p><h5><strong>Para quem \u00e9 ideal<\/strong><\/h5><p class=\"isSelectedEnd\">Para cl\u00ednicas e profissionais que:<\/p><ul data-spread=\"false\"><li>Querem se destacar em mercados competitivos;<\/li><li>Est\u00e3o reposicionando a marca;<\/li><li>Est\u00e3o abrindo uma nova unidade;<\/li><li>Desejam alcan\u00e7ar um p\u00fablico espec\u00edfico;<\/li><li>Querem fortalecer sua autoridade;<\/li><li>Pretendem crescer de forma estruturada.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1748937093\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1748937093\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-b7003b6 e-con-full e-flex e-con e-child\" data-id=\"b7003b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-739e5be e-con-full e-flex e-con e-child\" data-id=\"739e5be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6582a18 elementor-widget elementor-widget-text-editor\" data-id=\"6582a18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Estrat\u00e9gia de Presen\u00e7a e Relacionamento com o Paciente<\/strong><\/h3><h4><strong>Cada contato com o paciente tamb\u00e9m comunica o valor da sua cl\u00ednica.<\/strong><\/h4><h5>Resumo<\/h5><p class=\"isSelectedEnd\">An\u00e1lise da presen\u00e7a da cl\u00ednica nos principais pontos de contato com o paciente, buscando melhorar a experi\u00eancia e fortalecer o relacionamento.<\/p><h5>Sobre o servi\u00e7o<\/h5><p class=\"isSelectedEnd\">O marketing n\u00e3o termina quando o paciente encontra sua cl\u00ednica.<\/p><p class=\"isSelectedEnd\">Site, Instagram, Google, WhatsApp, atendimento, confirma\u00e7\u00e3o de consulta, recep\u00e7\u00e3o e p\u00f3s-atendimento fazem parte da percep\u00e7\u00e3o que o paciente constr\u00f3i sobre sua marca.<\/p><p class=\"isSelectedEnd\">Por isso, analisamos a jornada do paciente e identificamos pontos que podem estar prejudicando a experi\u00eancia ou fazendo a cl\u00ednica perder oportunidades.<\/p><p class=\"isSelectedEnd\">A orienta\u00e7\u00e3o pode envolver:<\/p><ul data-spread=\"false\"><li>Primeiro contato;<\/li><li>Comunica\u00e7\u00e3o digital;<\/li><li>WhatsApp;<\/li><li>Agendamento;<\/li><li>Confirma\u00e7\u00e3o;<\/li><li>Atendimento;<\/li><li>P\u00f3s-consulta;<\/li><li>Relacionamento;<\/li><li>Fideliza\u00e7\u00e3o;<\/li><li>Reputa\u00e7\u00e3o e avalia\u00e7\u00f5es;<\/li><li>Comunica\u00e7\u00e3o de retorno.<\/li><\/ul><h5><strong>O diferencial UPdoc<\/strong><\/h5><p class=\"isSelectedEnd\">O paciente n\u00e3o enxerga sua cl\u00ednica em departamentos.<\/p><p class=\"isSelectedEnd\">Para ele, tudo faz parte da mesma experi\u00eancia.<\/p><p class=\"isSelectedEnd\">Por isso, nossa an\u00e1lise conecta marketing, comunica\u00e7\u00e3o e experi\u00eancia para ajudar sua cl\u00ednica a construir uma jornada mais coerente.<\/p><h5><strong>Para quem \u00e9 ideal<\/strong><\/h5><p class=\"isSelectedEnd\">Para cl\u00ednicas que:<\/p><ul data-spread=\"false\"><li>Recebem contatos, mas t\u00eam dificuldade em convert\u00ea-los em consultas;<\/li><li>Querem melhorar a experi\u00eancia do paciente;<\/li><li>Desejam aumentar a fideliza\u00e7\u00e3o;<\/li><li>Possuem problemas de comunica\u00e7\u00e3o no atendimento;<\/li><li>Querem fortalecer sua reputa\u00e7\u00e3o;<\/li><li>Est\u00e3o buscando melhorar a jornada do paciente.<\/li><\/ul><div contenteditable=\"false\"><hr \/><\/div><h2>\u00a0<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-71b65ea elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"71b65ea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-622e367\" data-id=\"622e367\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cbaa38 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9cbaa38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: center;\">Marketing n\u00e3o \u00e9 apenas divulga\u00e7\u00e3o. <br \/>\u00c9 posicionamento, relacionamento e estrat\u00e9gia.<\/h3><p style=\"text-align: center;\">Com a UPdoc, sua cl\u00ednica passa a ter uma vis\u00e3o mais clara sobre onde est\u00e1, quais oportunidades existem e quais caminhos podem ser explorados.!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f946242 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f946242\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0892062\" data-id=\"0892062\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de47e25 elementor-widget elementor-widget-spacer\" data-id=\"de47e25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-48b8ed7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48b8ed7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-df04169\" data-id=\"df04169\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b168a0c elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"b168a0c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d3f7ce\" data-id=\"1d3f7ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80a8081 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"80a8081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/updoc.com.br\/consult\/contato\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Falar com um consultor<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5a86f6 elementor-widget elementor-widget-image\" data-id=\"c5a86f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/updoc.com.br\/consult\/wp-content\/uploads\/2020\/12\/finance4-footer-bg1.png\" class=\"attachment-large size-large wp-image-23\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing para Sa\u00fade Marketing especializado para quem vive a realidade da sa\u00fade Marketing na sa\u00fade exige muito mais do que publicar conte\u00fados nas redes sociais. \u00c9<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-64","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/updoc.com.br\/consult\/wp-json\/wp\/v2\/pages\/64","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/updoc.com.br\/consult\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/updoc.com.br\/consult\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/updoc.com.br\/consult\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/updoc.com.br\/consult\/wp-json\/wp\/v2\/comments?post=64"}],"version-history":[{"count":266,"href":"https:\/\/updoc.com.br\/consult\/wp-json\/wp\/v2\/pages\/64\/revisions"}],"predecessor-version":[{"id":2328,"href":"https:\/\/updoc.com.br\/consult\/wp-json\/wp\/v2\/pages\/64\/revisions\/2328"}],"wp:attachment":[{"href":"https:\/\/updoc.com.br\/consult\/wp-json\/wp\/v2\/media?parent=64"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}